Food safety and quality critical success factors in online sales
Key points for attention in the online sale of fruit and vegetables are quality and food safety. Another factor to take into consideration is
‘Online environment offers numerous opportunities.’
Machiel Reinders is a senior researcher of Marketing & Consumer Behaviour at LEI Wageningen University Research Centre. He is currently focusing on trends in
‘There is still a whole world to conquer.’
The consumption of fruit and vegetables is declining. The purchase of fresh vegetables by consumers dropped by three per cent and the purchase of
‘Taking part in this development is not voluntary, but mandatory.’
Entrepreneurs have to jump on the online bandwagon, says Harrij Schmeitz, the director of Fresh Informationmanagement Center (FIC). The objective of FIC is to
‘The ornamental plant niche has grown very quickly.’
JEM-id is based in Honselersdijk and develops websites and software. Ninety-five per cent of its clients are active in the fresh produce and ornamental
Online sale of fresh produce promising and challenging
The online market for fresh produce and ornamental plants is growing. However, while the ornamental plant sector is making giant steps forward in this
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