Basewell rooting technology by Dümmen Orange

Dümmen Orange introduces new rooting technology

Breeder Dümmen Orange is presenting Basewell™, a new rooting technology for ornamental plants. This state-of-the-art rooting technology will simplify the process of bringing ornamental
Artist Impression of FloriWorld Experience Centre

Floriworld attraction and experience centre soon to become a reality

The initiators and developers agree: Floriworld, the experience centre of the ornamental plant sector, will be opening its doors in Aalsmeer at the end
The winners of the first Greenovation Award at Royal FloraHolland Trade Fair

GreenBalanZ and Fresco Flowers winners of the first Greenovation Award

Royal FloraHolland introduced the Greenovation Award to promote as well as reward sustainability initiatives in the ornamental plant sector. The first awards were presented

More greenhouse vegetables but fewer ornamental plants grown in the Netherlands

In the past five years, the Dutch greenhouse horticulture industry has shrunk by approximately 10% in terms of acreage. As opposed to just under
Account manager Martijn van Andel (JEM-id) has experienced the rapid growth in online sales achieved in the past few years by the ornamental plants sector.

‘The ornamental plant niche has grown very quickly.’

JEM-id is based in Honselersdijk and develops websites and software. Ninety-five per cent of its clients are active in the fresh produce and ornamental